Schools for a Sustainable Future - What I Learned in the Rainforest, Part 5 October 1999

Part 5

That suggests the final lesson I learned -- so far -- from the rainforest:

The mission of business -- the mission of civilization -- is to develop the human ecosystem, sustainably.

To take our place in the global ecosystem. In all our diversity and complexity.

What I learned from the rainforest is easy to understand. We can use less, and have more. Consume less, and be more. It is the only way. For the interests of business, and the interests of environment, are not incompatible. They are the Japanese omote and ura , the Chinese yin and yang, product and process, economy and ecology, mind and spirit -- two halves.

Only together can we make the world whole.

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	Window on the Future... What I Learned in the Rainforest by Tachi Kiuchi
	Part 5 That suggests the final lesson I learned -- so far -- from the rainforest: The mission of business -- the mission of civilization -- is to develop the human ecosystem, sustainably. To take our place in the global ecosystem. In all our diversity and complexity. What I learned from the rainforest is easy to understand. We can use less, and have more. Consume less, and be more. It is the only way. For the interests of business, and the interests of environment, are not incompatible. They are the Japanese omote and ura , the Chinese yin and yang, product and process, economy and ecology, mind and spirit -- two halves. Only together can we make the world whole. Introduction Part 1 Part 2 Part 3 Part 4
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